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Marketing in SE Asia - Maymester

Application Open: Oct 1-15

 Quick Info

  • Academic Term: Maymester
  • Tentative 2020 Program Dates: May 24-June 20
  • Credits: 3 UT credits
  • Eligibility: BBA students only
  • Prerequisites: credit or registration for STA 309 and BA 324 (recommended)
  • Course Language: English

  • Faculty & Staff: McCombs 

  • Student Body: 20- 25 students
  • Housing: Provided
  • Meals: Not included
  • Financial Aid: Eligible; scholarships available
  • Program Code:350168



Explore marketing in two countries in Southeast Asia - Singapore and Thailand! This four-week Maymester provides students with the opportunity to take Principles of Marketing (MKT 337) where they will be introduced to the fundamentals of marketing – the manner in which firms create value and keep customers – and apply those theories and practices to a Southeast Asian context.The program is complemented by a series of organized cultural excursions and professional visits. Participants will get the chance to experience diverse and cosmopolitan Singapore, vibrant Bangkok and the natural beauty of Chiang Mai.

The program is hosted in collaboration with Global Academic Ventures. Since their inception in 2005, the global team at Global Academic Ventures has committed to providing the highest quality academic programs to enhance each student’s experiential learning opportunities and has pioneered innovative education programs to appeal to a new generation of study abroad students.

About the Program



  • This program is open to BBA undergraduates with a minimum 2.8 GPA. Please note, meeting the minimum requirements does not guarantee acceptance.
  • Prerequisites: Students must have credit or registration for STA 309.  Completion of BA 324 is recommended. 


Program Duration: Sunday, May 24 - Saturday, June 20, 2020

  • 6 nights in Singapore
  • 8 nights in Bangkok
  • 12 nights in Chiang Mai


MKT 337 Principles of Marketing  – Taught by UT faculty (may be substituted for MKT 337H)

Classes take place Monday-Thursday. Final schedule TBD. Students are strongly urged to refrain from making weekend travel plans until receipt of finalized schedule. Absence from class will not be permitted.

Cultural Activities

Students attend a number of cultural activities organized by the on-site resident director


Steven Brister

Restricted Region Travel 

No University of Texas at Austin student, faculty, or staff can be required to travel to a Restricted Region
( Any participation in travel to a Restricted Region is
strictly voluntary, and the participant assumes full responsibility for all risks associated with this travel.




Program Budget

 2020 BBA International Program Fee $4,800

What is included in the Program Fee?

  • Tuition for three credits (Tuition for Maymester programs is part of the Spring tuition load. No additional tuition will be required.)
  • Housing arrangements in all locations
  • One-way flights (between Singapore, Bangkok and Chiang Mai)
  • Breakfast at accommodations
  • Public transport passes
  • Weekly cultural activities
  • Cultural excursions
  • Welcome/farewell receptions
  • Visits to local companies and/or organizations
  • On-site staff support
  • Pre-departure sessions during spring semester
  • Re-entry guidance for recruiting

What is NOT included in the Total Program Cost?

  • Study Abroad Office Fee ($75)
  • Round-trip Flight (between US and Asia)
  • Overseas Insurance
  • Textbooks
  • Lunch and Dinner
  • Personal expenses (toiletries, shopping, traveling, etc.)


Weekday Trips

Cultural excursions provide students with an opportunity to experience the local flavor. Weekly cultural outings are coordinated by Global Academic Ventures. These events are built into the program, and participation is mandatory. The excursions are designed to fit into the schedule and  don't interfere with courses or weekend travel. Depending on the year, weather and availability, excursions will vary on a yearly basis.

Tentative visits to the following are included in the program:

  • Guided tour of the National Museum of Singapore
  • Full-day excursion to Sentosa Island
  • Visit to traditional Thai village, floating markets and Thai culture show
  • Thai farm cooking class in Chiang Mai
  • Day trip to Baan Chang Elephant Park
  • Visits to local companies and local businesses
  • Other



Participants will live together in provided housing (hotels and hostels). Each student will be provided a room with roommates. 

  • Arrival and Check-In: Sunday before classes start - in Singapore
  • Welcome Reception and Orientation: Monday (first day of class)
  • Program End and Departure: Saturday after classes end - from Chiang Mai


From the Airport

Additional details will be provided to program participants.

Visa and Passport Information


Your passport must be valid for at least 6 months after the end of your study abroad program.

U.S. citizens traveling to Singapore & Thailand

Singapore - no visa required if staying less than 90 days

Thailand - no visa required if staying less than 30 days

Other nationalities traveling to Singapore & Thailand

Depending on your nationality, you may or may not require a visa. Please visit the Singapore Immigration and Checkpoints Authority and Thailand Immigration and Border Management to check requirements for your specific nationality.

It is the student’s responsibility to research specific requirements for their nationality, and to apply for their visa. At the student’s specific requests, we will gladly provide additional program related documentation to support their visa application, such as a letter which describes the nature of the program, enrollment status at UT, housing and insurance coverage. Students are also encouraged to request an official student enrollment status from the UT Registrar Office. Also, you must notify the UT International Office of your travel plans to avoid experiencing problems with re-entry to the United States.

Page last updated: 12/9/2019