University of Texas at Austin
Buddha statue in Thailand

Marketing in Thailand - Maymester

McCombs School of Business McCombs School of Business

Marketing in Thailand - Maymester

Explore marketing in two cities in Thailand - Bangkok and Chiang Mai! This four-week Maymester provides students with the opportunity to take MKT 337-Principles of Marketing. They will be introduced to the fundamentals of marketing – the manner in which firms create value and keep customers– and apply those theories and practices to a Southeast Asian context. The program is complemented by a series of organized cultural excursions and professional visits. Participants will get the chance to experience vibrant Bangkok and the natural beauty of Chiang Mai. Excursions include the National Museum of Bangkok an elephant rescue park and Thailand's famous floating markets, followed by a traditional cooking class and Thai culture show. 

The program is hosted in collaboration with Global Academic Ventures. Since their inception in 2005, the team at Global Academic Ventures has committed to providing the highest quality academic programs to enhance each student’s experiential learning opportunities and has pioneered innovative education programs to appeal to a new generation of study abroad students.

Quick Info

  • Academic Term: Maymester
  • Dates: May 23-June 19, 2021
  • Credits: 3 UT credits
  • Eligibility: BBA students w/ min. 2.8 GPA
  • Prerequisites: Credit or reg. for STA 309 (required) & BA 324 (recommended)
  • Program Code: 350172

Apply Now*

*Spaces still available for 2021. Email ASAP to access the application. 

Program Information

About the Program

About the Program


This program is open to BBA students with a minimum 2.80 GPA.

Prerequisites: Students must have credit or registration for Statistics 309. Completion of Business Administration 324 is recommended. 

Please note, meeting the minimum requirements does not guarantee acceptance into the program.


Bangkok- 14 nights
Chiang Mai - 12 nights

Classes usually take place Monday-Friday (usually 9 a.m. to 1 p.m.).  Students are strongly urged to refrain from making weekend travel plans until receipt of finalized schedule. Absence from class will not be permitted.


MKT 337 - Principles of Marketing - Taught by UT faculty 


Steven Brister


Questions about this program? Contact Aleksandra Wingate at

Fees and Tuition

Fees and Tuition

2021 Program Fee $5,500
Total Cost View


  • For information on scholarships and financial aid, please visit our funding page.  Please note that the only opportunity to apply for a Maymester scholarship through BBA International Programs is at the time of program application.


For more information on total estimated cost, including flights, meals, etc., view the Thailand study abroad budget


  • Accommodations
  • One-way flight (between Bangkok and Chiang Mai)
  • Public transport passes
  • Weekly cultural excursions
  • Welcome and farewell receptions
  • Visits to local companies 
  • 24/7 assistance from on-site staff familiar with language/culture
  • Pre-departure sessions
  • Re-entry guidance for recruiting


  • UT Tuition (3 credits - tuition for Maymester programs is waived for undergraduate students enrolled in at least 12 hours during the Spring semester - no additional tuition will be required)
  • Texas Global Fee ($75)
  • Overseas insurance
  • Textbooks
  • Meals
  • Local transportation
  • Personal expenses (toiletries, shopping, traveling, etc.)
  • Round-trip Flight (between US and Asia)





Company visits are an important component of the program. They are designed to provide students with a first-hand look at important local industries and business practices.


Cultural excursions provide students with an opportunity to experience the local environment. Weekly outings, including admission fees, are coordinated on behalf of the group. These events are built into the program and participation at each event is mandatory. 

Excursions will vary on a yearly basis. Past excursions include:

  • Guided tour of the Bangkok National Museum
  • Visit to traditional Thai village, floating markets and Thai culture show
  • Thai cooking class
  • Day trip to Baan Chang Elephant Park


Housing and Transportation

Housing and Transportation


Participants will live together in provided housing (hotels and hostels). Students may choose their roommates. 

Arrival and Check-In: Sunday before classes start - in Bangkok

Departure and Check-Out: Saturday after classes end - from Chiang Mai



Participants will book their round-trip flight to and from Asia on their own and will arrange their own transportation from the airport to the housing. GAV will book one-way flights between Bangkok and Chiang Mai on behalf of the program participants. 

Visa and Passport Information

Visa and Passport Information


Passports must be valid for at least 6 months prior to the end of the study abroad trip. Texas Global Passport Services can process passport applications.



Thailand - No visa required for U.S. citizens if staying less than 30 days



Depending on your nationality, you may or may not require a visa. Please visit the Thailand Immigration and Border Management to check requirements for your specific nationality.

It is the student’s responsibility to research specific requirements for their nationality, and to apply for their visa, if necessary. At the student’s request, we will provide additional program-related documentation to support their visa application, such as an official letter, enrollment status at UT, housing and insurance coverage. Students are also encouraged to request formal documentation of student enrollment status from the UT Registrar's Office and are required to notify Texas Global of their travel plans.