University of Texas at Austin
The UT Tower on a sunny day

Center for Customer Insight & Marketing Solutions

McCombs School of Business McCombs School of Business


The Center for Customer Insight & Marketing Solutions (CCIMS) facilitates interaction between industry, students, and marketing faculty to enhance classroom experiences; enable real world problem solving; and facilitate faculty learning opportunities. As a result, marketing students will be prepared to exceed industry expectations upon graduation; companies will have access to fresh ideas through faculty, student, and peer company interaction; Marketing will be a leading program at McCombs; and our faculty research will be informed by industry’s pressing challenges.

CCIMS Events and Activities

Experiential Learning

Experiential Learning Examples

Industry Engagement

Industry Engagement Examples

  • Executive Lunches
  • Classroom Guest Speakers
  • McCombs Marketing Conference
  • BBA Taste of Marketing Reception
  • Marketing Advisory Council Meetings

Skills Building

Skills Building Examples

  • Tech Marketing Workshop
  • CPG Marketing Workshop
  • Data Visualization Workshop

CCIMS Supporting Companies