Faculty Research

Overview

Earning Academic Reputation Through Thought Leadership

McCombs marketing faculty includes world-renowned experts on global markets, consumer behavior, advertising perception, market distribution, media strategies and market technologies. That’s the short list. Our faculty members explore fundamental issues on a wide range of marketing topics, from the application of marketing data to complex business decisions to the development of emerging markets in Africa, Asia and South America. Visit our faculty profiles for a glimpse at the broad array of marketing insights each is creating within the industry.

For more information about our outstanding Marketing Faculty, including contact information and expertise, click here.  Or browse faculty based on research and/or industry area of interest by using the link below

• Faculty Areas of Interest

  Brand Management: Drs. Susan Broniarczyk, Andrew Gershoff, Ty Henderson, Wayne Hoyer, Vijay Mahajan, Leigh McAlister and Robert Peterson

  Business-to-Business Marketing: Dr. Jade DeKinder

  Consumer Behavior: Drs. Susan Broniarczyk,  Andrew Gershoff, Linda Golden, Wayne Hoyer, Leigh McAlister, Raj Raghunathan

  E-Commerce/Marketing: Drs. Jun Duan, Linda Golden, Wayne Hoyer, Vijay Mahajan, and Raji Srinivasan

  Econometrics: Drs.Jun Duan, Ty Henderson, Vijay Mahajan, Leigh McAlister, and Garrett Sonnier

  Entrepreneurship and Intrapreneurship: Drs. William Cunningham,  Jade DeKinder, Kate Gillespie, Linda Golden, Vijay Mahajan and Raghunath Rao

  International Business/Marketing: Drs. Linda Gerber, Kate Gillespie, and Vijay Mahajan

  Judgment and Decision Making: Drs. Susan Broniarczyk, Andrew Gershoff, Ty Henderson, Wayne Hoyer, Vijay Mahajan, Leigh McAlister, Raj Raghunathan

  Management and Sales Promotion: Drs. Ty Henderson and Leigh McAlister

  Market Area Analysis-Regional Development: Dr. Vijay Mahajan

  Marketing Channels/Supply Chain Management: 

  Marketing Communications: Drs. Linda Golden, Wayne Hoyer and Robert Peterson

  Marketing of High Technology: Drs. Vijay Mahajan, Leigh McAlister and Raji Srinivasan

  Marketing Management: Drs. Jade DeKinder, Andrew Gershoff, Ty Henderson, Leigh McAlister, Vijay Mahajan, Robert Peterson and Raji Srinivasan

  Marketing Models: Drs. Jun Duan, Ty Henderson, Vijay Mahajan, Leigh McAlister, Raghunath Rao and Garrett Sonnier

  Marketing Strategy: Drs. Jade DeKinder, Ty Henderson, Vijay Mahajan, Leigh McAlister, Robert Peterson, Raghunath Rao and  Raji Srinivasan

  New Product Development: : Drs. Vijay Mahajan, Raghunath Rao and Raji Srinivasan

  Not-For Profit Marketing: Drs. Linda Golden, and Ty Henderson

  Product Diffusion: Dr. Vijay Mahajan

  Public Policy: Drs. Andrew Gershoff, Kate Gillespie, Linda Golden, and Ty Henderson

  Quantitative Methods: Drs. Jun Duan, Ty Henderson, Vijay Mahajan, Leigh McAlister, Raghunath Rao and Garrett Sonnier

  Research Methodology: Drs. Jun Duan, Linda Golden, Ty Henderson, Vijay Mahajan, Leigh McAlister, Robert Peterson

  Retailing: Drs. Mark Alpert, Susan Broniarczyk, Linda Golden, Vijay Mahajan, Leigh McAlister, Robert Peterson

  Sales Management: Drs. Jade DeKinder 

  Service Marketing: Dr. Vijay Mahajan

  Social Marketing: Drs. Linda Golden, Ty Henderson

  Statistical Analysis: Drs. Linda Golden, Ty Henderson, Vijay Mahajan, Leigh McAlister, Robert Peterson

  Structural Analysis: Dr. Jun Duan