University of Texas at Austin
Two students walk near the family statue in front of the McCombs School of Business

Marketing MBA

McCombs School of Business McCombs School of Business


Texas MBA programs include easy access to industry leaders, myriad opportunities for real-world experience, and the chance to work with a world-renowned faculty known for its groundbreaking research. Read more

Marketing is a fundamental approach to managerial decision-making. It helps the the development and management of customers, markets, and strategy to serve those customers. Marketing management uses decision-making analytics and models to develop creative marketing campaigns.

A strong training in marketing can help provide critical inputs for decision-making in strategic areas. Marketing courses are valuable preparation for many types of management careers, including brand and marketing management, consulting, and entrepreneurship.

Marketing's important role in strategic decision-making also makes marketing courses good choices for those with interests in finance, strategic management, entrepreneurial management, or operations management.

McCombs was ranked among the Top 10 Best MBA Programs In Marketing by Poets & Quants.

Marketing MBA Course Descriptions

Registrar's Webpage Course Schedules (EID required)

Click here for more information about the MBA program or to arrange a campus visit