2020 Marketing Strategy Consortium - Virtual Event - December 4-5, 2020
Consortium Goals and Approach
The Marketing Strategy Consortium aims to engage PhD Students with state-of-the-art marketing strategy research and grow and strengthen the marketing strategy research community of scholars. The consortium will make an impact on the discipline by addressing (and potentially removing) current barriers, hence adding to the growth of the marketing strategy field. The event is future focused with a mission and theme that connects over 120 faculty and doctoral students. Participants will also include editors and important parts of the editorial teams of the premier outlets for marketing strategy (e.g., Journal of Marketing, Journal of Marketing Research, Marketing Science, and JAMS).
Event Logistics
• Access to Zoom links: All registered attendees received Zoom links by email
• Tech issues during the event: Direct questions to “A/V Tech” in Zoom chat window
• Difficulties joining the Zoom meeting: Contact Thompson Conference Center at 512-232-8057
Download Zoom Tips
2020 Marketing Strategy Consortium
All times are CST.
| Friday, 12/4/20 |
Event |
| 8:00 am - 8:15 am |
Welcome Address
Andrew Gershoff, Chair of the Marketing Department, Texas McCombs
Sebastian Hohenberg, 2020 Marketing Strategy Consortium Co-Chair, Texas McCombs |
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| 8:15 am - 10:00 am |
Plenary Session 1 - Raising the Profile of Marketing Strategy by Considering Multiple Perspectives
Managerial Relevance: V Kumar and Werner Reinartz
Simple vs. Complicated Models: Donald Lehmann and Venky Shankar
Endogeneity Adjustments: Lopo Rego and Leigh McAlister
Working with Survey Data: Ajay Kohli and K. Sudhir |
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| 10:00 am - 10:10 am |
Break |
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| 10:10 am - 11:10 am |
Workshop Session - How Can We Enhance Marketing Strategy Research? |
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| 11:10 am - 11:35 am |
Break |
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| 11:35 am - 12:40 pm |
Plenary Session 2a - Presentation of Workshop Results by Moderators
Managerial Relevance: Chris Moorman, Editor, JM
Simple vs. Complicated Models: Werner Reinartz, Editor, IJRM
Endogeneity Adjustments: K. Sudhir, Editor, Marketing Science
Working with Survey Data: Mark Houston, Editor, JAMS |
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| 12:40 pm - 12:45 pm |
Plenary Session 2b - Announcement of Research Proposal Winners
Denish Shah |
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| 12:45 pm - 1:00 pm |
Plenary Session 2c - Welcome Address by Sponsors
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| 1:00 pm - 1:30 pm |
Lunch |
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| 1:30 pm - 2:30 pm |
Networking Session |
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| 2:30 pm - 3:15 pm |
Special Topic Session A - Innovation
Chair: Gerry Tellis
Other presenters: Rebecca Sotegraaf and Alina Sorescu
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| 3:15 pm - 3:20 pm |
Break |
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| 3:20 pm - 4:05 pm |
Special Topic Session B - Marketing's Role within a Firm
Chair: Bernie Jaworski
Other presenters: Neil Morgan and Greg Carpenter |
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| 4:05 pm - 4:35 pm |
Workshop Session
Small Group Discussions of Special Topics (Sessions A-B) |
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| 4:35 pm - 4:45 pm |
Break |
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| 4:45 pm - 6:00 pm |
Plenary Session 4 - Developing Theory
Co-Chairs: K. Sudhir and Ajay Kohli |
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| Saturday, 12/5/20 |
Event |
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| 8:00 am - 8:45 am |
Special Topic Session C - Financial and Social Value of Marketing
Chair: Rajesh Chandy
Other Presenters: Shuba Srinivasan and CB Bhattacharya |
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| 8:45 am - 8:50 am |
Break |
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| 8:50 am - 9:35 am |
Special Topic Session D - Customer Relationship Management (CRM)
Chair: Lisa Scheer
Other presenters: Rob Palmatier and Dan McCarthy |
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| 9:35 am - 9:40 am |
Break |
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| 9:40 am - 10:25 am |
Special Topic Session E - Consumer Behavior
Chair: Jeff Inman
Other presenters: Lisa Bolton and Markus Giesler |
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| 10:25 am - 10:55 am |
Workshop Session
Small Group Discussion of Special Topics (Sessions C-E) |
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| 10:55 am - 11:05 am |
Break |
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| 11:05 am - 12:05 pm |
Plenary Session 5 - Editor's Advice |
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| 12:05 pm - 12:15 pm |
Plenary Session 6a - Welcome Address
Susan Broniarczyk, Associate Dean for Research, Texas McCombs |
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| 12:15 pm - 12:25 pm |
Plenary Session 6b - AMA Initiative: Publishing Marketing Strategy in Non-Marketing Scholarly Journals
V. Kumar (JIBS and POM) |
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| 12:25 pm - 1:00 pm |
Lunch |
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| 1:00 pm - 1:45 pm |
Special Topic Session F - Sales Management
Chair: George John
Other presenters: Mike Ahearne and Doug Chung |
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| 1:45 pm - 1:50 pm |
Break |
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| 1:50 pm - 2:35 pm |
Special Topic Session G - B2B Marketing
Chair: Gary Frazier
Other presenters: Sandy Jap and Navid Mojir |
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| 2:35 pm - 3:05 pm |
Workshop Session
Small Group Discussion of Special Topics (Sessions F-G) |
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| 3:05 pm - 3:15 pm |
Break |
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| 3:15 pm - 4:45 pm |
One-on-One Research Sessions |
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| 4:45 pm - 4:50 pm |
Break |
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| 4:50 pm - 5:15 pm |
Plenary Session 7 - Wrap Up and Closing Remarks
Lisa Scheer, Rebecca Slotegraaf, Raji Srinivasan, Manjit Yadav |