What You'll Learn
The Master of Science in Marketing provides graduate-level courses in theoretical frameworks and applied analytical training to prepare for careers in the new economy of marketing. The 37 credit hour program provides students with an intense, in-depth learning experience. The program is designed for students from a variety of undergraduate backgrounds and with no work experience requirement for application.
Students in the MSM program interact with industry sponsors throughout the year in a series of opportunities for engagement. MSM hosts seminars where academic and industry experts present cutting-edge technologies, evaluation approaches, and future trends.
MS Bridge Program
The MS Marketing Bridge Program offers UT Austin students the opportunity to complete their undergraduate degree and pursue a Master of Science in Marketing (MSM) degree. Admission to the program is competitive, but includes a number of benefits, including:
- Open to all undergraduate majors
- Access to Career Services and opportunity for internship summer after senior year
- Take MSM summer courses after the summer of your junior year
Learn More about the MSM Bridge Program