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Texas MSM

Job Growth

The need for marketing specialists with a strong knowledge of analytics is increasing. Learn more about how the MSM can help you take advantage of this trend.

Learn More about MSM Career Opportunities

Texas MSM


The MSM offers you exciting, relevant classes taught by faculty who have made their mark both in and out of the classroom.

Meet the MSM Faculty

Texas MSM

Real Experience

All MSM students take a practicum course where they work with real businesses dealing with current issues.

Learn More about MSM's Practicum

All MSM students take a practicum course where they work on actual marketing campaigns with real local companies.

Texas MSM

Austin Business

Our curriculum was developed by practicing marketing managers and offers a great opportunity for those looking to break into the Austin start-up market.

Learn More about the Austin Community

McCombs School of Business McCombs School of Business

Marketing at the university of texas

The Texas MS Marketing (MSM) program is the pivotal degree that transforms students' existing critical thinking skills into applied analytical training. By leveraging our research-based institution and industry leading expertise, we prepare our students for a career in a new economy—a world where data, decisions and action are intertwined. Our students will be equipped with the technical skills necessary to transform data, gather insights and develop meaningful marketing solutions. 

Things to know about the program:                                                                                                

  • Duration is 10 months from July to May 
  • Cohort style classes to enhance faculty to student interaction 
  • Fast-paced theoretical training paired with rigorous data analysis courses
  • Capstone course available in the Spring for students to showcase their skill sets to our corporate partners
  • One-on-one career coaching available for all MSM students, including career exploration, mock interviews and company treks

With the help of our industry-designed curriculum, award-winning research faculty, vibrant city life and capstone courses with innovative firms, we set up our students for a premier, well-rounded graduate degree. No work experience is required to qualify and the program is open to all majors. 

Apply Now   Download the MSM Program Guide

Take the Next Step

Take the next step toward your MSM degree:

Register for an Upcoming Info Session
Thursday January 26th, 2017 5-6pm GSB 5.130
Thursday February 23rd, 2017 5-6pm CBA 3.104
Monday March 27th, 2017 5-6pm CBA 3.104
Watch an Archived Info Session

Sign up for the Texas MSM mailing list to receive upcoming info session times and other MSM news.

Speak with an Advisor! 
Office Hours: Wednesdays 2-4 pm
GSB 5.135

MSM Career Services

Students in the Texas MSM program have access to one of the most prominent Career Services departments The University of Texas has to offer. From evaluating potential career paths to writing great resumes to connecting with employers at networking events, our team is there to help you on your way to the position that fits you best.

Learn More About Career Services  

Contact Us

Krista Carver, Senior Academic Program Coordinator