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Marketing in Berlin – May Term

Explore marketing in cosmopolitan Berlin, Germany

This four-week May Term Program provides students with the opportunity to take MKT 337-Principles of Marketing. They will be introduced to the fundamentals of marketing – the manner in which firms create value and keep customers– and apply those theories and practices to a German context.

Due to its historical physical divide, visiting Berlin is like visiting two cities. The old town has a quintessential European feel, whereas the newer, rebuilt city is bustling and modern. Berlin is known for it's World War II historical sites, museums, street art, freedom of expression, and music - from classical to contemporary. Landmarks include the Brandenburg Gate, TV Tower, Reichstag Building, Memorial of the Berlin Wall, Holocaust Memorial, Berliner Dom and Charlottenburg Palace. The program is complemented by a series of organized cultural excursions and professional visits. 

 

Quick Info

  • Academic Term: May Term
  • Program Dates: May 3 - June 2, 2023
  • Credits: 3 UT credits
  • Eligibility: BBA students w/ min. 2.8 GPA
  • Prerequisites: Credit or reg. for STA 301 (required) & BA 324 (recommended)
  • Program Code: 350178

Apply Now *

*Applications for Summer 2023 will be open Oct 1-15

Program Information

About the Program

ABOUT THE PROGRAM 

ELIGIBILITY

This program is open to BBA students with a minimum 2.80 GPA.

Prerequisites: Students must have credit or registration for Statistics 301. Completion of Business Administration 324 is recommended. 

Please note, meeting the minimum requirements does not guarantee acceptance into the program.

COVID-19 VACCINATION

UT Austin does not require students to be vaccinated for COVID-19 to participate in study abroad programs.

However, our international partners and/or the country (ies) you are entering may have their own policies and laws surrounding vaccination to which you could be required to adhere. BBA International Programs strongly recommends that students who wish to participate in a study abroad program get vaccinated. 

SCHEDULE

Classes take place Monday-Thursday (usually 9 a.m. to 1 p.m.). Some afternoon or Friday classes possible. Students are strongly urged to refrain from making weekend travel plans until receipt of finalized schedule. Absence from class will not be permitted. 

ACADEMICS

MKT 337 - Principles of Marketing - Taught by UT faculty 

FACULTY

Steven Brister

PROGRAM COORDINATOR

Questions about this program? Contact Aleksandra Wingate.

Fees and Tuition

FEES AND TUITION

2023 Program Fee: $5,500

 

  • Program fees are subject to change
  • For information on scholarships and financial aid, please visit our funding page.  Please note that the only opportunity to apply for a May Term Program scholarship through BBA International Programs is at the time of program application.

 

BUDGET

For more information on total estimated cost, including flights, meals, etc., view the Berlin study abroad budget (budget is tentative and subject to change).

 

WHAT IS INCLUDED IN THE PROGRAM FEE?

  • Accommodations
  • Public transport passes
  • Weekly cultural excursions
  • Welcome and farewell receptions
  • Visits to local companies 
  • 24/7 assistance from on-site staff familiar with language/culture
  • Pre-departure sessions
  • Re-entry guidance for recruiting

 

WHAT IS NOT INCLUDED IN THE PROGRAM FEE?

  • UT Tuition - students enrolled in at least 12 hours during the spring semester will not pay any additional UT tuition for their May Term course
  • Texas Global Fee ($75)
  • Overseas insurance
  • Textbooks
  • Meals
  • Local transportation
  • Personal expenses (toiletries, shopping, traveling, etc.)
  • Flight

Excursions

EXCURSIONS

COMPANY VISITS

Company visits are an important component of the program. They are designed to provide students with a first-hand look at important local industries and business practices.

CULTURAL EXCURSIONS

Cultural excursions provide students with an opportunity to experience the local environment. Weekly outings, including admission fees, are coordinated on behalf of the group. These events are built into the program and participation at each event is mandatory. 

Housing and Transportation

HOUSING AND TRANSPORTATION

HOUSING

Participants will live together in a student residence. 

Arrival and Check-In: May 3, 2023

Departure and Check-Out: June 2, 2023

  

TRANSPORTATION

Participants will book their flights to and from Berlin on their own and will arrange their own transportation from the airport to the dorm. 

 

Visa and Passport Information

VISA AND PASSPORT INFORMATION 

PASSPORT

Passports must be valid for at least 6 months after the end of the study abroad trip. Texas Global Passport Services can process passport applications.

Due to COVID-19, U.S. passports are taking an exceptionally long time to be processed. If you are even considering a study abroad program and you do not have a passport (or your passport will expire within 6 months of the end of your program), you should apply for one now.  

U.S. CITIZENS TRAVELING TO GERMANY

U.S. citizens traveling to Berlin will not require a visa if staying less than 90 days.

OTHER NATIONALITIES TRAVELING TO GERMANY

Depending on your nationality, you may or may not require a visa. Please visit the German Federal Foriegn Office website to check requirements for your specific nationality.

It is the student’s responsibility to research specific requirements for their nationality, and to apply for their visa, if necessary. At the student’s request, we will provide additional program-related documentation to support their visa application, such as an official letter, enrollment status at UT, housing and insurance coverage. Students are also encouraged to request formal documentation of student enrollment status from the UT Registrar's Office and are required to notify Texas Global of their travel plans.